Digital innovations have brought to the world modern communication channels like social media. Here, people can interact with family members, friends, and even businesses. Many brands also leverage this online platform for their marketing efforts.
Social networking sites have seen tremendous growth with their users in the past couple of years. According to recent statistics, 424 million new users have joined these platforms in just the last twelve months. This puts the number of social media users around the world at a staggering 4.62 billion figure, which equates to 58.4% of the total global population.
With more than half the world’s people using social media, it only makes sense why it has become crucial for digital marketing efforts. Nevertheless, publishing posts regularly on these sites is not enough to attract prospects or retain existing clients. If these posts do not garner engagement, they can give a negative impression or be considered spam.
Social media engagement generates more awareness for the brand and helps build and foster customer relationships. Still, managing their social media pages while creating engaging content can be challenging for businesses, especially if they do not possess expertise on this matter. As a result, many opt to hire a reputable company that offers services for digital PR Philippines instead.
A digital public relations company can help brands with their social media campaigns. From research to planning, execution, and monitoring – these agencies follow the ideal practices in social media strategies to generate favorable results. Moreover, they are well-versed in creating engaging content on these platforms.
Among the tactics they can leverage are creating videos, asking questions, helping the brand with their social media contests, and incorporating a call to action on social media posts. These PR professionals also know how to strike a balance with humorous content. Funny posts and memes quickly catch the attention of online users, but they can be ineffective if the message is inappropriate or insensitive.
Learn more by reading this infographic created by NGP Integrated Marketing Communications, a trusted public relations company Philippines.
