In the evolving landscape of post-pandemic work arrangements, Bruce Buchanan has implemented a distinctive approach at Rokt that prioritizes in-person collaboration while acknowledging the need for flexibility. As co-founder and CEO of the e-commerce technology powerhouse, Buchanan has established a four-day office requirement that reinforces the company’s commitment to collective innovation.
Rokt’s philosophy centers on the belief that physical presence catalyzes creativity and strengthens team dynamics. This approach has proven instrumental in maintaining the company’s impressive 40% year-over-year growth rate. Under Bruce Buchanan’s guidance, Rokt has developed an office environment that nurtures collaboration, featuring innovative spaces such as stadium-style gathering areas and WiFi-enabled rooftop workspaces.
Daily operations at Rokt reflect a careful balance between structure and flexibility. The company provides complimentary catered lunches, creating opportunities for team interaction and idea exchange. Purpose-built common areas and modern amenities, including dedicated mothers’ rooms, demonstrate the company’s commitment to creating an inclusive, collaboration-friendly atmosphere.
Employee benefits at Rokt reflect this balanced approach. Team members receive 20 days of paid time off, and an innovative bonus system rewards active vacation time utilization with five additional days. The company’s holiday policy exemplifies cultural awareness, allowing employees to select 12 paid public holidays that align with their beliefs and traditions.
A standout element of Rokt’s employment package is its tiered sabbatical program. Starting at four weeks for five-year employees, the benefit increases progressively, reaching 12 weeks for those achieving ten years of service. This structured approach to long-term rewards underscores the company’s employee retention and development investment.
While maintaining the core four-day office schedule, Bruce Buchanan’s Rokt provides strategic flexibility through quarterly “Work from Anywhere” weeks and a weekly remote day option. This framework has attracted professionals who value collaborative environments and schedule adaptability.
Professional growth remains central to the Rokt experience through the LevelUp! Program, enabling employees to pursue external training opportunities aligned with their career objectives. Combined with ongoing mentorship and real-time feedback opportunities, this focus on development has contributed significantly to the company’s continued expansion.
The Rokt Employee Experience Team enhances workplace culture through varied social events and seasonal celebrations. These initiatives strengthen team connections and reinforce the collaborative environment essential to the company’s growth trajectory.
The comprehensive benefits package extends beyond conventional offerings, encompassing various types of leave, from parental to bereavement support. This holistic approach demonstrates Rokt’s understanding that professional achievement is closely tied to personal well-being.
The effectiveness of this hybrid model showcases how traditional office presence can successfully merge with modern workplace flexibility. Under Buchanan’s leadership, Rokt has created an environment where in-person collaboration drives innovation while maintaining respect for individual flexibility needs.
The success of this approach validates the company’s “Better Together” core value, proving that structured collaboration balanced with employee autonomy can create a thriving workplace culture. Through this strategic framework, Rokt continues to attract and retain high-achieving professionals who share its vision for collaborative success while maintaining its impressive growth trajectory in the competitive technology sector.
